Lisa Guerrero Announced as Executive System Director of Marketing and Communications

Lake Charles Memorial Health System is proud to announce the promotion of Lisa Guerrero to Executive System Director of Marketing and Communications. Lisa has a wealth of experience in healthcare marketing—in which over 20 years were leadership positions. Since July 2021, she has spearheaded Memorial’s community-focused marketing initiatives, leveraging her extensive expertise to drive growth and engagement.

Her innovation and creativity are the key drivers behind the growing success of increasing market share awareness and implementing a fresh, modernized branding approach for the health system. Most recently, under her leadership, Memorial’s marketing team was awarded a Golden Pelican Award by the Louisiana Hospital Association for “Team of the Year.”